To establish a relationship with a client, presenting your offer in a non-traditional way or standing out among competitors, there are numerous methods. One of them is maintaining a blog. Regardless of the industry you work in, you should have a blog. Achieving this will require a lot of effort and time, but the results will be worth the wait.
It's important to remember that your content should reach two types of recipients: readers and the search engine.
The published content will impact not only the recipients but also your website's SEO. SEO brings about effects such as:
increasing organic traffic to the website
higher user engagement
improved conversion rates.
By regularly publishing posts, you'll enhance your website's SEO. This will become more noticeable in the search engine, and users will visit and read it more often.
Let's delve into what and how to write in your blog to secure top positions on Google and Bing.
While the content presentation should be tailored to each company, there are several universal methods that will help you get started.
Before creating a blog and writing texts, think about who it will be directed to. Precise identification of the target group is the foundation of the success of the entire marketing strategy. For example, it's clear that you'll formulate a message differently for an 18-year-old woman than for a 50-year-old woman.
Take a critical look at the content on your website. Pay attention to how your products are described and consider whether this description would encourage interaction or a purchase. More content is being created today than it's possible to cover. The most important thing is to stand out from the crowd, so you must present your own point of view and way of presenting the content. This will be a distinctive feature not only for your blog but also for your company.
Good content and informative articles will increase interest not only in your website but also in your offer.
Buyers often carefully analyze purchase decisions, so a blog is an excellent place to support the sale of products or services. By presenting them in a non-traditional way, you can encourage purchases or other forms of interaction.
However, excessive contradictions should be avoided. There are many examples of brands that had to completely change their communication strategy after failure, which is always associated with high costs and organizational difficulties.
First and foremost, you must create original content. This impacts both the search engine and the reader. Agree, it's frustrating to open the fifth site with the same article and not find an answer, isn't it?
If you capture their attention with interesting topics and their presentation, you increase the likelihood of them choosing your brand. Therefore, never copy content.
Your content should always be relevant. Regular publication is one of the most important aspects. Consistent blog post publishing sends a signal to the search engine that the site is constantly evolving.
While reviewing content on the site, consider key phrases - terms you want to see in the search engine. Blogs are mainly used to promote longer phrases consisting of three or more words. For example, phrases like "is a blog necessary for SEO," "does maintaining a blog help SEO," and so on, would work to find this article in a search.
If you, for instance, are a florist - in addition to obvious ones like "order a bouquet," "florist in Moscow," and so on, involve related topics. For example, how to arrange a wedding bouquet or the best bouquets for September 1st. It's easier to reach the top with recent queries. And this will increase the traffic to your site.
Internal links add weight to the site as well as to individual pages.
The more links to a bookmark (embedded in the relevant keyword), the better. This serves as information for the search engine that the page is important. A good SEO and blogging practice is thematic linking.
In practice, when running a blog for an electronics store, it's beneficial to create thematic catalogs that group articles by topics related to laptops, mice, monitors. Then, you link them only to products related to the topics mentioned in the article.