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Travel Agents Vs. Cyberbooking. Not Much Of A Debate

Is cyberbooking easier or cheaper than using a travel agent? I decided to find out. I chose two popular Web-based travel services: Expedia (www.expedia.com) and Travelocity (www.travelocity.com). Then I called my AAA travel agent, whose no-frills service has served me well in the past.

The most appealing aspect of online trip planning is that the sites are always open (a big plus for me, since I tend to get most things done during unconventional hours). So instead of having to make all my arrangements between 9 and 5, I can wait until the kids are

Spanish Advertising Gets Racy

“The idea is the most important thing,” observes Maris Beltrametti, account director at TBWA/Guerrero & Cano, Barcelona. “If you have the money to do a great execution, so much the better. If you don’t, the idea is so clear that it doesn’t matter.”

An example of the success of simplicidas is this year’s Cannes Grand Prix award-winning spot. Created by Madrid agency Contrapunto for Television Espanol, the commercial shows the dangers of kids watching too much TV. A dog tries a number of tricks to lure its young master away from the TV. Unsuccessful, the

Checking In On Direct Mail In Spain

In Spain, with its 38 million population and 14 million households, direct response advertising has grown at a rapid pace in tune with the country’s speedy economic expansion since its entry to the EC in 1986. Since 1985 the medium has grown by approximately 30 percent to 35 percent and it is thought to account for 8 percent of the total amount spent on advertising.

Yet despite this growth, expenditure is still relatively low compared with other EC states, and because of a comparative shortage of figures and facilities, Spain presents a number of difficulties

Jesus Del Pozo – Master Of Fashion

Jesus del Pozo – literally “Jesus of the Well,” and it’s his real name, to boot – has been blessed in recent times.

In 1988, the designer was awarded the Cristobal Balenciaga Prize by the Spanish government as Best Spanish Designer of the Year.

Last summer, he was one of three designers selected by Gruppo Finanziaria Tessile to launch its Neomode line.

In his first season in the United States under GFT distribution, his line was sold to Bloomingdale’s, Bagutta and Riding High, New York; Jordan’s, Seattle; Number 5, Provincetown, Mass.; Fred Segal, Santa Monica,

Victorio & Lucchino Define Spanish Fashion

The spirit of romantic Spain is alive and well at Victorio & Lucchino.

While other designers lean toward the simple lines and fragile colors of Spain, Jose Victor Rodriguez (Victorio) and Jose Luis Medina (Lucchino) embrace the exuberance of bullfights and flamenco, gaining an interested following at home and abroad.

Winners of Spain’s highest fashion award, the Premio Balenciaga, in the category of best designer for 1990, they have also recently been chosen to create the uniforms for Expo ’92, the World Exposition to be held here next year.

Although they joined forces in 1975,

Modernism and Seville’s Expo ’92

The architects commissioned for Seville’s fair (the first universal exposition since Osaka’s in 1970) seem to concur that straightforward Modernism would be more resonant with the public than Post Modernism or Deconstructivism, the avantgarde movements of the intervening decades. This is not to say that Seville’s fair will be simply a rerun: High Tech, the Modern Movement’s godchild, will be a new (and lively) presence on the scene. It’s also a convenient mode for sponsors to affirm their faith in progress and foster good will among the millions visiting the fair.

Nicholas Grimshaw, a

Just Booked!

I hope that I do not end up in this pile.

I have finally booked my trip to Barcelona for July 2 of this year. This is going to be absolutely fantastic. It has been a while since I have been to Spain, but I cherish my memories of it always. I am actually looking forward to the potential of going back for the running of the Bulls, which is taking place in Pamplona, of course.

I think most of although I am looking forward to getting out of this country, which is getting …

Dorotea And Don Quixote

In the reader’s first encounter with Dorotea in the episode of the Sierra Morena, she is already a dishonored woman according to the discursive codes of sixteenth-century Spain (1.28:274). Dressed in drag as a shepherd, she tells her male audience which consists of the curate, the barber, and Cardenio–of how she was publicly courted and eventually seduced by the treacherous Don Fernando, although not before she had secured his word that be be her “legitimo esposo” (1.28:282). Her situation, her attentive audience learns, was further complicated when the nobleman broke his clandestine marriage promise,

Spain’s Downfall Begins

BY THE BEGINNING OF the seventeenth century, it was obvious to those both inside and outside of Spain’s borders that the country was experiencing a profound change; and not for the better, by most accounts: there were a series of national bankruptcies, rampant inflation, a decreasing population, plague, the loss of the Invincible Armada, and revolts from various corners of the Empire. 91) Politicians, moralists, arbitristas (economic reformers; literally, projectors/project planners), and novelists were all putting pen to paper in order to discuss, analyze, and prescribe what they perceived to be Spain’s state of

Beckham Was Madrid!

I have never been a follower of European football, but I certainly do know quite a little bit about David Beckham and his team Real Madrid. I think I gained a lot of my information about football from a very short period of time when I was watching the Euro cup a long time ago. But I can tell you that it was something that I was very excited about and I have never felt that feeling about soccer fans. I know that they call it football in Spain, and of course that is …

Can’t Wait For The MARTA Project. Fantastic Stuff

This stuff is not as futuristic as you might think: it’s happening now!

TSS-Transport Simulation Systems was an important contributor to Project MARTA (“Mobility & Automotion through Advanced Transport Networks”), which was unveiled in spring 2011 after three years of development. MARTA is one of 16 projects that form part of the Spanish Government’s 35-million-Euro initiative to promote investigation and development in transport issues, one of the largest public-private initiatives in the history of Spanish research.

MARTA aims to foster research and development in vehicle-to-vehicle communication and also between vehicles and the infrastructure. These intelligent